If You’re Marketing on Social Media, It’s Time to Get Serious About Video


MAW recently shared the insightful findings of a new survey by Animoto, a cloud-based video creation service that produces video from photos, video clips, and music.

According to the report in question, the final word in social media may soon be lots fewer words — and a whole lot more video.

Animoto researchers weren’t shocked. After all, they had heard Facebook CEO Mark Zuckerberg say in a recent earning call that “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video.”

Today, “video-first” has become a reality for consumers and marketers alike.

“After Animoto surveyed 1,000 consumers and 500 marketers to find out how video is making an impact, the data showed that 64 percent of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month,” the report explains. “And 81 percent of marketers are optimizing their social videos for mobile viewership, including 39% that are creating square and/or vertical videos.”

The top three channels for social video? Facebook, Instagram Stories, and Snapchat are currently the leaders of the pack.

Check out the full infographic below.

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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.