First Look: AerServ Launches Native Advertising for In-App Mobile Video and Banner Ads


One of the most innovative mobile advertising powerhouses in the industry is at it again.

Mobile consumers engage more frequently with native ads – digital ad placements that reflect the look and style of a publisher’s site or app. Aware of this reality and focused squarely on taking opportunities to the next level, AerServ — the leading inventory and audience management technology for mobile publishers and advertisers — has just announced the launch of AerNative (a new native ad platform for in-app mobile video and banner ads).

So how does it work?

Publishers and app developers can use AerServ’s new mobile native platform to customize and serve mobile native advertisements in their mobile app or website. Those advertisements (text, display, video) can easily be formatted by the publisher to mimic the style and format of the app or mobile site. In addition, the ads can be contextually targeted based on the content of the app.

The company says that consumers looked at native ads 53% more frequently than regular display ads, and native ads registered 18% higher lift in purchase intent, according to Sharethrough/IPG Media labs. Ad blindness – digital media savvy consumers mentally tuning out and ignoring standard display ad units and formats – helps explain the success of native ads.

“Multiple studies and reports have shown that consumers engage more with native ads within apps. With the AerServ’s platform we are able to provide native at scale without having to put a burden on programmers to integrate the ads into each new environment. We’re excited to launch AerNative,” said said Josh Speyer, AerServ’s CEO. “Native mobile ads – video and display – delivered via AerNative – will be integrated seamlessly into mobile apps and mobile websites.”

To learn more and keep closer tabs on the always cutting edge team at AerServ, click here.

The post First Look: AerServ Launches Native Advertising for In-App Mobile Video and Banner Ads appeared first on Mobile Marketing Watch.

Mobile Marketing Watch


About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.