Mobile online time has increased

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Chart of the day: 16-24s spend 50% of online time on mobiles

Users aged 16-24s spend the longest time online more generally, half of this online time is now taking place on a mobile. Whereas age 55-64 users are spending 74% of their online time on desktop still.

The popularity of mobile devices, many of which are now smartphones shows why businesses must continue to prioritize investments in mobile marketing. We now spend up to 5 hours per day on our mobile devices, as this only increases businesses need to ensure their website and content is optimized for mobile. Developing compelling mobile experiences is the future for customer communications and developing customer experiences.

16-24s Spend 50% of Online Time on Mobiles


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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.