Chart of the day: 16-24s spend 50% of online time on mobiles
Users aged 16-24s spend the longest time online more generally, half of this online time is now taking place on a mobile. Whereas age 55-64 users are spending 74% of their online time on desktop still.
The popularity of mobile devices, many of which are now smartphones shows why businesses must continue to prioritize investments in mobile marketing. We now spend up to 5 hours per day on our mobile devices, as this only increases businesses need to ensure their website and content is optimized for mobile. Developing compelling mobile experiences is the future for customer communications and developing customer experiences.
- Source: Global Web Index
- Sample Size: 178, 421 internet users
- Recommended Resources: Mobile Marketing Strategy Guide