Upstream Unveils Evolved Mobile Marketing Promotions Offering ‘Next Gen Promos’

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Mobile commerce platform Upstream has just announced the launch of Next Gen Promos, an evolution of its existing marketing promotions.

The service, we’re told, now offers integrated social media sharing, and the ability to boost interactions over web, SMS and apps, which allows 100% of an operator’s userbase to engage with fun and interactive promotions.

As highlighted in Upstream’s 2017 Digital Services Emerging Markets Report, conducted with Ovum, 72% of consumers state that digital services are an important factor in deciding whether to stay with a network operator.

The innovative gamified user experience is unique to emerging markets. By adding Next Gen Promos to their portfolio, mobile network operators can raise their ARPU significantly through increased user engagement and improved customer retention.

Regarding the news shared with MMW, Chrysa Karamanidi, Head of Product at Upstream commented; “The recent explosion in the use of smartphones across emerging markets has brought us both opportunities and challenges. There are now more users than ever before who are able to access rich content on their devices, but at the same time, the range of devices being used is also the broadest it has ever been.”

The post Upstream Unveils Evolved Mobile Marketing Promotions Offering ‘Next Gen Promos’ appeared first on Mobile Marketing Watch.


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.