The number of customers that a single negative tweet or Facebook comment can cost a company. This figure is slashed in half when a company replies and tries to solve the problem.
Have Clear Goals
Because it is lightweight and so easy to use, you may be tempted to just dive into Twitter and give it a go.
That’s fine if you are posting as an individual, but can be a professional catastrophe for companies. An unfocussed attempt at Twitter generally leads to accounts that don’t represent the company very well or that with other communication channels that they might be using.
A quick search on Twitter will reveal lots of business accounts started with good intentions but quickly abandoned, leaving a permanent, public record of corporate neglect for all to see.
Not only that but tweeting can suck up valuable staff time, so it is not good to launch into Twitter without really knowing what you are hoping to get out of it.
Rather than trying to use Twitters as some part of marketing campaign you can put it to more effective uses. For example, Twitter provides the perfect platform to build relationships with customers.
Your goals could also include using Twitter for better serving your existing customers, increasing your customer base, offering customer service and connecting with potential partners.
Americans spend 2.7 hours per day socialising on their mobile device. That is over a third of the time that they spend sleeping and over twice the amount of time they spend eating.
Facebook continues to innovate and evolve: Timeline introduced: The purchase of Instagram. Why is Fb so effective?
- It’s Mobile
- Visual engagement
And these features will continue to have a massive impact on social networks and business marketing.
Important Facebook Statistics – More Than Just Numbers
250 million photos uploaded daily
2.7 billion likes every day
425 million mobile users
20 minutes time spent per visit
Gender usage – 57% female, 43% male
Social Media More Popular Than Porn
A recent article published by Reuters states that social networking has beaten porn to be the number one online activity.
Hitwise reports the hottest searches now are social networking sites and as social networking traffic has increased, visits to porn sites have decrease, especially in 18-24 year olds.
The theory is “young users spend so much time on social networks that they don’t have time to look at adult sites.”