What is Mind Mapping, and How Will it Help Boost Your Business Productivity?


For any company, organisation and productivity cannot exist without each other. The success or failure of any business venture primarily depends on how the management balances its vision, priorities, and goals, as well as the actions that will fulfil them, in such a way that one does not overshadow the other in terms of time, effort, and attention. Mind Mapping is one of the most effective and sustainable methods of keeping track of ideas, visualising them, and projecting them in a manner that increases retention and avoids information overload.

What exactly is Mind Mapping?

Mind Mapping is, to put it quite simply, using a visual diagram to organise ideas and information around one central idea, and “mapping” the associated words and concepts by branching it out according to a hierarchy. Mind maps are especially made and structured to clearly outline words, ideas, and tasks, from its main focus, to the smallest detail. They are designed to maximise our cortical skills—with numbers, pictures, words, colour, and visual and spatial awareness—and creates an organised graphic representation of an entire concept, along with its sub-concepts.

What is Mind Mapping’s significance to businesses?

Brilliant ideas, innovative and promising as they come, will never see their time under the sun without clear and concise planning, execution, and monitoring. It is far too easy to forget minor details of any project when one is too busy taking care of other aspects, or assigning too many tasks to one person and handing over too little to another. These tiny mistakes, whether it be due to lack of time, carelessness, or inability to efficiently delegate tasks and responsibilities, may very well be the cause for any company’s downfall.

Using mind maps enables management and staff to see what a business venture or a particular project is all about, and all the tasks that needs to be taken care of in order of importance. Managers will be able to effectively assign work to manpower without missing anyone or anything out, and fit everyone in according to their skills and strengths.

With Mind mapping, everyone gets a clear view of the business’ goals and activities—what needs to be done, when it needs to be done, who should be doing it, and who should be making sure that it is done on time, and done right.

The Best Tool for Business Mind Mapping: MindGenius

With over 10 years of expertise in providing top mind mapping software, service and support,  MindGenius is the leading mind mapping tool used by over 600,000 customers all over the world. Its user-friendly, visually-enhanced interface requires minimal training and orientation, ensuring quick work turnaround, even for beginners and newly-integrated staff.

MindGenius takes mind mapping to the next level by providing a full range of tools, specifically designed to ease monitoring of progress for any task or project. Plus, you can automatically generate reports and export to MS Office Programs without having to retype or re-enter data. Whether you’re a small business that needs a start-up organisational boost, or a big corporation taking on new avenues for team brainstorming and project navigation, you will get access to a full suite of professional client development services from Microsoft Certified Partners, and In-house customer service and IT support.

From jotting down ideas in company meetings, to streamlining activities and task delegations, from conceptualising to monitoring, from progress reports to project debriefs, MindGenius is the only mind mapping tool you’ll ever need.

Take advantage of the productivity benefits and fast return on investment that you will only find in MindGenius. Download your 30-day trial now.


About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.