Survey: Most Businesses Without an Enterprise-led Mobile Strategy

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Survey Most Businesses Without an Enterprise led Mobile Strategy Survey: Most Businesses Without an Enterprise led Mobile StrategyFor the stated purpose of exploring how companies are leveraging mobile technology to realize business benefits, IDC recently conducted a survey that yielded some interesting discoveries.

The survey of more than 400 “IT decision makers” showed that companies that make strategic investments in mobility are achieving “significantly more meaningful business results” than those that do not.

Now for the bad news.

Only 16 percent of these companies have an enterprise-led mobile strategy.

“With the number of mobile applications downloaded from app stores expected to increase by a 31.7 percent CAGR by 2017, enterprises are realizing that a mobile strategy is no longer a nice-to-have but a must have,” says Thomas E. Hogan, CEO at Kony Inc.

“But bringing the goals of IT and the business into proper alignment is difficult when it comes to a mobile strategy,” he adds. “The results of the survey are further proof that those organizations that practice a mobile-first business model will improve business performance while engaging customers, business partners, and employees in new ways. Developing a clear mobile strategy is not something enterprises can ignore any longer.”

To learn more about the report and its revelations, click here.

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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.