Mining for digital gold with Amir Netz


Editor’s note: The following is a post from Geoff Carter, a writer for

When you watch the video, you think, wow, the man is cool. Amir Netz is cool.

The video in question, which is easily found on YouTube, shows Netz introducing Power BI for Office 365 to an audience of thousands at the 2013 World Partner Conference. Watch it and you’ll see a TED-quality speaker who pretty much owns the room. He’s effusive, upbeat and genuinely funny, even giving a sort of stand-up routine: Using Power BI’s data visualization features, Netz analyzes some 50-plus years of number-one pop songs, from Elvis Presley to Rihanna, with a breathless, dizzying flair. With rapid-fire delivery, he describes Mariah Carey’s 1990s run of number one hits as if she were a soccer player advancing on goal (“she faking to the left!”), offhandedly dismisses Paula Abdul (“what’s she doing here?”) and sums up Nelly’s music as “songs my kids love but I cannot stand.”

It’s a tour-de-force presentation, one worthy of a concert stage. And when it ends with a shouted, “Thank you, Rihanna! Thank you, Power BI! Thank you all!”, the audience erupts in well-deserved, deafening cheers for Amir Netz.

I half-expect the rock star when I interview Netz, but what I get is a soft-spoken, thoroughly modest fellow. He politely shrugs off the rock star comparisons—“I don’t have any groupies,” he says, grinning—and immediately begins talking to the thing that put him in front of that crowd in the first place: his work with Microsoft’s Business Intelligence team.

Netz is quietly proud of his work on BI, which has touched a number of products that include Power Pivot and Power View for Excel. He loves doing design work (“It’s a great passion of mine, a passion I discovered fairly late”) but you can tell that the real fire driving his engine is data. He loves taking hard data—like, say, that of Mariah Carey’s 1990s record sales—and making it into a tune you can hum along with.

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The Official Microsoft Blog


About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.