Tory Burch ramps up retail expansion by sharing plans and project timelines with Google Drive

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Editor’s note: A few weeks ago, we announced Google Drive for Work, a new premium offering for businesses that includes unlimited storage, advanced audit reporting and new security controls. To celebrate the announcement and show how Drive helps businesses around the world, we’re sharing a few stories from a handful of customers using Drive (and the rest of the Google Apps suite) in innovative ways. Today’s guest blogger is Mike Giresi, CIO of Tory Burch, the lifestyle brand known for its iconic bright colors and eclectic prints, available at 120 boutiques around the world and online at Toryburch.com. To learn more about how Tory Burch’s move to the cloud helped them build a thriving retail business, join our Hangout on Air with Mike and Google’s Head of Industry Solutions & Retail on Wednesday, August 6th.

Before opening a new Tory Burch store, we go through months of planning with as many as 200 people, with tasks ranging from hiring staff, importing custom fixtures, designing windows, and when we can, having Tory on hand to do the opening honors. Nearly all of the documentation around a store opening, like blueprints and project plans, are developed by teams, not just one person. Google Drive helps these teams collaborate on documents and make decisions faster — now we can open three stores in a single weekend, something we couldn’t have done before we moved to Google.

Every Tory Burch store needs to embody the brand, so the process requires careful coordination. The more accessible store information is, the easier it is to decide on next steps. But with our old IT system, emailing spreadsheets back and forth wasn’t enabling the speedy decision-making we need for a rapidly growing retail business. Teams couldn’t get their hands on the right information to push store development forward.

Using Google Drive lets our store-opening teams and outside partners like architects and visual designers connect and collaborate seamlessly. For each Tory Burch store, team managers can create master folders without relying on IT, making it easy for them to store and share project timelines, floor plans, and merchandise lists. With Drive, we don’t have to worry about version control, which was a struggle when we shared files over email — now, we know that what’s stored and shared is the true, up-to-date document.

Choosing Drive also means we won’t have to worry about storage for documents, especially as we expand the business. Purchasing our own servers and storage disks doesn’t make good business sense for us — why not simply rely on a company like Google that can scale storage much better than we can do ourselves?

We’ve got the perfect combination of fashion’s most colorful and eclectic clothing and accessories, and Tory herself to embody the brand — so we’re confident that the world is ready for many more Tory Burch stores. Google Drive has become a catalyst for our exciting growth plans.


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.