Flexible IT can unlock Japan’s mobile potential

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Japanese companies are facing major challenges for long-term success. The rapid graying of society is shrinking the workforce, leaving only 62% of the population in the working age. Inflexible workplace practices prevent many women from returning to their careers after childbirth. The Japan Productivity Center ranks Japan lowest of the Group of Seven most advanced nations in productivity, despite some of the world’s longest work hours.

As pressure mounts on Japanese businesses to find new ways to be productive and to attract and retain top talent, we asked Deloitte to take a look at how mobile and digital tools might be able to help. According to their new report, Japan’s Mobile Potential, access to mobile devices for work and more flexible IT policies could help unlock almost 2 trillion yen for the Japanese economy and keep some of Japan’s most skilled people in the workforce. There are a number of additional findings from the report which may be useful for businesses including:

Japanese businesses are missing out on a massive mobile opportunity
Deloitte found that despite having one highest rates of smartphone use in the world — 75% of people between 18 and 49 own a personal smartphone — less than 9% use their smartphone for work. Of the same group, 20% of people own a tablet computer at home, but only 3% of these people have access to a tablet for their work tasks.

People want to work more flexibly with digital and mobile tools
71% of people said that they would be more productive if they had access to digital tools like smartphones, laptops and tablets for work, as it would enable them to work from home or while commuting.

Workplace IT has some catching up to do
Many people say that their home IT is better than what they’re given at work. They rate their home technology as more user friendly (51%), more up to date (45%) and said that their internet was faster (43%). Almost half of the respondents said that they are frustrated with their workplace IT, as their computers and internet speeds are too slow and their devices are outdated.

Employees with flexible workplace IT policies are more productive
Businesses that allow their employees to work from home or work remotely with digital tools said they are more productive. And none of the respondents with flexible workplace IT policies said they work overtime, while 31% of those without this approach said they regularly work overtime.

Mobile devices and flexible IT policies could unlock two trillion yen for the Japanese economy
Deloitte found that the Japanese economy could generate 2 trillion yen if businesses provided digital tools like smartphones, laptops and tablets to people who want to work, but don’t have direct access to the tools they need to work from home or remotely. When you consider that they did not calculate the economic impact of giving people who are working access to digital tools and flexible workplace policies, this figure could be much higher.

You can learn more about Japan’s mobile potential from Deloitte’s report, and to find out how Google can help your company work flexibly with mobile tools visit the Google Enterprise website.


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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.