Mobile Marketing: The Week in Review


Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly.

Jared Reitzin, CEO of mobileStorm, Inc., has sage advice for startups hoping to penetrate the healthcare marketplace.

The freshly published Strategy Analytics Apps Ecosystem Opportunities Report calls for big gains in the mobile apps market over the next four years.

On Tuesday morning, the world was introduced to the “next generation” of mobile ad technology courtesy of Opera Mediaworks. The ad platform has just announced its “Innovation Lab.”

At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $ 4 billion company and the enormous growth potential in both digital marketing and digital media. With over $ 1 billion in sales in 2013, many people in the industry are very keen on hearing what Narayen is doing, and what he has to say.

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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.