Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively.
“Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes, “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.”
SocialTimes recently shared an insightful new infographic from marketing automation provider OutMarket, which underscores both “the good and the bad of social marketing.”
To learn more, check out the visual below.