Walgreens Launches Contest For App Developers

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Walgreens Launches Contest For App Developers 300x218 Walgreens Launches Contest For App DevelopersWalgreens recently announced their Balance Rewards App Challenge. The challenge will run through November 28, and the three winners will be announced at the 2014 mHealth Summit in Washington D.C. the second week of December.

The goal is to encourage further integration of their current Balance Rewards app.

Walgreens is searching for more than just general integration, however, and will be awarding three winners in the following categories:

  • Walgreens Best Overall App Integration Award ($ 7,000)
  • Henry Ford Health System Patient Engagement Award ($ 3,000)
  • People’s Choice for Best App Integration Award ($ 3,000)

The ultimate aspiration, we’re told, is to reach more consumers and reward them for their healthy activities. While Walgreens already has good engagement with their app, this contest will be a fun way to access innovative new talent.

To learn more about the challenge, click here.

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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.

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