‘Tis the season for mobile shopping

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It used to be that heading out to stores on Black Friday — one of the biggest holiday shopping days of the season — was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

Starting this week, when you search for a specific product on your smartphone or tablet you’ll see more detailed information about the product and where to buy it, like which stores have it available and product reviews from customers. You’ll also be able to rotate selected products on Google Shopping in 360 degrees to see them in more detail.

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Getting a head start on Black Friday
Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online. Here are the top questions people are asking about Black Friday on Google Search. For more trends, visit our Shopping blog.

  • what time do stores open on black friday
  • what time does black friday start
  • when does black friday end
  • what to buy on black friday
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Let Google Shopping and your smartphone help you check off what’s on that shopping list of yours and go enjoy everything else about the “most wonderful time of the year.”


The Official Google Blog

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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.

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