Mobile Marketing: The Week in Review

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Mobile Marketing The Week in Review1 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Monday in Washington D.C., as the 2014 mHealth Summit commenced, mobileStorm Founder and CEO Jared Reitzin announced the launch of a newly-formed healthcare-focused spin-off called mPulse Mobile.

Mobile devices are increasingly becoming the first go-to device for communications and content consumption, according to a new report from Gartner.

“The hard truth is that companies providing digital marketing to local businesses have come under fire lately,” says Sharon Rowlands, CEO of ReachLocal, in a recent op-ed. “We’ve seen the articles, read the reviews, heard the customers’ complaints: “online marketing companies overpromise,” “they lack transparency,” “they’re expensive and don’t deliver ROI.”

On November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the new CTIA sms marketing rules, our good friends at Tatango put together a set of SMS marketing templates to use to make sure your SMS campaign is still CTIA compliant. These SMS marketing templates cover CTIA requirements for advertising your SMS campaign to customers, what is needed in your SMS marketing terms & conditions, opt-in messages, and the help and stop messages.

There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers.

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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.