The Way to Higher Profits, Revenue? Embracing Digital Skills, Says Harvard Research

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The Way to Higher Profits, Revenue Embracing Digital Skills, Says Harvard ResearchThere are many ways to boost profits and goose revenue growth, but one is critically important today.

It’s not a trick, it’s tech. Digital tech, to be exact. The research behind the recommendation comes from new research by Harvard Business Review (HBR) Analytic Services.

According to the research summary, what do successful modern companies have? For one thing, probably “a CIO taking a leadership stance in digital transformation.”

The top seven strategies of CIOs within companies that HBR considers “Digital Leaders” — organizations strong in both digital leadership and management — are shown in the infographic below.

One strategy? Going the extra mile to foster digital learning: “Raising the digital skills bar is important to CIOs at Digital Leader companies where 60 percent report having CIOs who are educating and empowering line of business leaders in digital knowledge.”

To download the full report, click here.

infographic


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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.