Tracking of Real World Location Visits of UberMedia System Looks Like a Winner

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Tracking of Real World Location Visits of UberMedia System Looks Like a WinnerLocation tracking and marketing is becoming big business.

Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time.

UberMedia, a cross-screen mobile ad platform combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused ads, has just patented it, too.

Called “Location Visit Optimization” (LVO), it’s proving a successful way to boost “relevance and performance of mobile ad campaigns based on real-world location visits.”

“Although mobile advertising has come a long way, marketers still struggle to link their sales data to their campaign in real-time,” said Bill Gross, founder and CEO of UberMedia and Idealab. “LVO changes all that by allowing marketers to optimize on what matters most – real-time, real-world location visits. This method represents the next phase of mobile advertising, and has already proven to dramatically increase marketing results for automotive, fast food and hospitality brands.”

Reportedly, a host of national fast-food chains, automotive advertisers, and hotel chains have all seen location visits more than double with LVO.

Want to know more about LVO? Check out the infographic below.

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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.