It’s not the Oscars, but in the world of digital marketing it may be just as big.
This week, new info came to light regarding the upcoming 11th annual IAB MIXX Awards.
“Creative ingenuity and effective execution defines the shortlist finalists,” the IAB said, pointing to a roster of 121 select campaigns from 10 countries. All told, the IAB is highlighting best-in-class digital marketing “that exemplifies what works across multiple interactive screens today, and signals what the future holds for the digital advertising landscape.”
The IAB says that Michael Lebowitz, Founder and CEO of Big Spaceship, is serving as the chair for the 2015 IAB MIXX Awards.
As for the winners, they will be selected by a cross-industry panel of 38 industry heavyweight and highly-respected judges.
“This year’s nominees exemplify the best and the brightest across digital today – shining a spotlight on new technology, strong strategy and creative uses of data,” said Lebowitz. “Each of the finalists showcased a keen understanding of today’s digitally-focused consumer and took advantage of the deep experiences that can only be fully realized through an interactive medium.”
The 2015 IAB MIXX Awards ceremony will be held September 29th.
To review the full list of finalists, click here.