No Shocker Here: Cyber Security Is Priority One for Marketers Today


Internet Security System

What do three in five U.S. executives worry about most? You’d be right if you guessed security.

Maybe it’s because American consumers hear news reports of breaches, hacks, stolen data and identities, and fraud nearly every day — which puts a damper on digital business.

Interestingly, though cyber security is a top concern for U.S. and European honchos, executives in Asia are less concerned, according to July 2015 stats reported by eMarketer.

The info came from a CNBC, MindMover, and Lightspeed GMI survey of more than 500 business executives in the US, Europe, and Asia-Pacific.

“More than half of US respondents said cyber security was a leading technology priority in the next 12 months, and 41 percent of executives in Europe said it was a priority for them as well,” reports eMarketer. “For executives in Asia-Pacific, however, cyber security was not the utmost priority — only a quarter of respondents said it was important to them.”

However, mobile ecommerce, internet of things (IoT), connected devices, mobile application development, and cloud technology were all bigger priorities than cyber security in this region.

The CNBC survey backs up April, 2015 research by PricewaterhouseCoopers (PwC) that suggests cyber threats, including lack of data security, was an area of “extreme concern” among 45 percent of U.S. CEOs.”

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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.