Mobile Marketing Strategy? What Mobile Marketing Strategy?

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Mobile Marketing Here’s What Happened This WeekAccording to a new report from Forrester, mobile marketing strategies are still surprisingly difficult to come by.

“Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix,” MediaPost reported Monday, citing Forrester’s findings.

In a head-scratching discovery, just 13% of marketers surveyed say they strategically integrate mobile systematically.

As a result, a paltry 27% of marketers admit that the ROI of their mobile marketing campaigns was profitable.

67% reveal that they “simply cannot measure it.”

“It also comes as no surprise that only 20% of marketers presently have the budget they need for mobile initiatives,” MediaPost notes. “The majority of marketers still have limited full-time resources dedicated to mobile, and only 10% consider their companies to be mobile-savvy organizations.”

To learn more, check out the full post here.

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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.