Wall Street Pounces on Apple

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wallstreetApple on Tuesday announced financial results for its fiscal 2016 second quarter. And Wall Street punished Apple by selling the stock in after-hours trading.

The company posted quarterly revenue of $ 50.6 billion and quarterly net income of $ 10.5 billion. These results compare to revenue of $ 58 billion and net income of $ 13.6 billion in the year-ago quarter.

Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter.
Apple’s “dazzling 13-year run of quarterly revenue growth ended on Tuesday — a casualty of Apple’s already immense size, weakness in key global markets like China and the lack of another hot product to pry open the wallets of customers,” says Vindu Goel of The New York Times.

All told, international sales accounted for 67 percent of the quarter’s revenue.

Most disappointing, however, is the reality that Apple sold 16 percent fewer iPhones in Q2 of 2016 vs. Q2 of 2015.

“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s CEO. “We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

The post Wall Street Pounces on Apple appeared first on Mobile Marketing Watch.


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.