Amazon Video Direct Ready to Challenge YouTube

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amazon-video-directIt was the biggest news in digital video this week — if not this year.

Amazon is taking the challenge directly to YouTube and giving content creators a new avenue to distribute their content.

Meet Amazon Video Direct (AVD), a new self-service program for creators and storytellers to make their video content available to Amazon customers, including “tens of millions of Prime members.”

Amazon Video is billed as being the only streaming service to offer customers unlimited access to tens of thousands of movies and TV episodes.

The advertised specific benefits of Amazon Video Direct are many, but few attributes are generating the kind of buzz we’re seeing as the platform’s direct competition to YouTube in the user generated digital video space.

“It’s an amazing time to be a content creator,” said Jim Freeman, Vice President of Amazon Video. “There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service. We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”

To learn more about Amazon Video Direct, click here.

The post Amazon Video Direct Ready to Challenge YouTube appeared first on Mobile Marketing Watch.


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.