How to Succeed with the New Norms @Work: LinkedIn @Work Study


How you present yourself as a professional is your essential ticket to success. We took a look at today’s workplace norms and found that your professional brand is visible in many different places – from who’s in your network to how you voice your opinion to even what you wear.

Today, we are unveiling the New Norms @Work study to better understand how professionals around the globe are reshaping their professional brands for the modern workplace. After hearing from over 15,000 professionals in 19 countries, we discovered a few key facts:

  • Almost half of all professionals globally keep separate wardrobes for work and play
  • 25% of professionals across the world believe that women get judged more than men for what they wear at work
  • More than half of professionals worldwide say they are now speaking up more at work by voicing their opinion or challenging ideas; yet more than 58% of millennials globally consider themselves a “yes employee” – someone who does as they are told and is more apt not to question authority
  • The average number of jobs that professionals worldwide think looks good on a LinkedIn profile is three
  • One in five full-time workers globally would hide the fact that they were fired from a job

New Norms @Work from  LinkedIn

Nowhere is one’s professional brand more evident than in photos – the photos we share can help our profile speak to our personalities and opinions as much as our status updates. Whether it’s sharing a photo of yourself at a recent conference or a group photo from a team outing, the photos we share with our professional network firmly establish our professional brand and can make or break the first impression of potential employers, clients or partners.

Including a profile photo on your LinkedIn profile will make you 14 times more likely to be viewed. Millennials have already mastered this – they change their profile photo on LinkedIn more often than any other demographic, making them the most viewed on LinkedIn. But you don’t have to wait for a session with a high-profile photographer to get a great professional headshot. LinkedIn’s Guest #WorkSelfie Expert, Lee Coles, has some great tips on how to take the perfect #WorkSelfie so you can update your professional look as often as you like.

Your professional brand is a sum of many different aspects of your professional life, so it’s critical to make sure you are always representing your best self. Anytime you get a promotion or accomplish a career milestone, update your LinkedIn profile. If a colleague shares a professional win with their network, give them a shout out. When you read a relevant industry story, share it and comment on why you agree or disagree with the perspective. And keep your profile photo up-to-date so people will instantly recognize you when you see them in person.

Share your LinkedIn profile photo with us by using the hashtag #WorkSelfie.


About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.

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