Facebook Pumps $50M into Live Video Content Creation


Facebook Tops in Super Bowl In-Game Views, YouTube Dominated the Post GameFacebook has reportedly already made investments of $ 50 million in the creation of live video from prominent individuals and content producers.

The WSJ was first to report the news of Facebook’s mammoth investment in content for its live-streaming service.

“The social network’s partners vary widely,” MarketWatch notes. “It includes established media outfits like CNN and the New York Times; digital publishers like Vox, Tastemade, Mashable and the Huffington Post; and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson.”

Apparently, BuzzFeed has secured the biggest contract to date, scoring a reported $ 3.05 million for broadcasting live over a twelve month period extending into spring of 2017.

“The value of individual contracts varies widely, with 17 worth more than $ 1 million, according to the document,” the report adds. “The document isn’t a comprehensive accounting of all of Facebook’s dealings with video creators, but it shows the broad scope of the tech giant’s efforts to promote its nascent Facebook Live product.”

The post Facebook Pumps $ 50M into Live Video Content Creation appeared first on Mobile Marketing Watch.

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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.