The popularity of personalization by marketing channel #ChartofTheDay

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Which channels are best for delivering more personalized communications?

Relevance – Relevance – Relevance! should be the mantra of digital marketers since we know that serving more contextual messaging to our prospects and customers will give an improved experience and boost response.

There is certainly no shortage of marketing services to deliver personalization, but it seems from this recent survey from Venturebeat that ability to customise messages to the individual varies a lot by channel.

Channels used for personalisation

It’s clear that email is ‘streets ahead’ in its usage for personalisation although, as the report notes this can vary in sophistication from name personalisation to recommendations based on behaviour. It’s surprising that web personalisation is relatively rare, although we can expect it’s higher in Ecommerce sectors such as financial services, travel and retail.


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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.

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