The value of global digital partnerships [Infographic]


The rise and rise of co-marketing partnerships as the new form of sponsorship 

Last year Nike spent $ 6.2 billion on sponsorships. That’s certainly one way to keep your brand awareness high. But for those of us who don’t have a few billion burning a hole in our pockets, co-marketing partnerships can be a great way to open new markets, attract new customers or simply boost sales.

For example, the music streaming service Pandora partnered with Honda, Ford and Subaru to offer free music streaming to drivers. They gained 14 million new listeners and generated over 900 million in advertising revenue. Take a look at the infographic below to learn more about digital partnerships.


Thanks to CIM for publishing this infographic

Smart Insights


About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.