MAW broke the news this week that Smaato, a global real-time advertising platform for mobile publishers and app developers, is pushing ahead with what it calls a major expansion of its mobile monetization solutions for the demand side of the mobile advertising ecosystem.
“Launching today, the Smaato Demand Platform (SDX) empowers demand partners to optimize their mobile advertising traffic with a robust suite of traffic targeting tools providing precision, control and flexibility,” MAW reports. “SDX significantly reduces operational waste for demand partners across mobile advertising campaigns.”
Prior to the release of SDX, advertisers and demand-side partners seeking to effectively manage their mobile ad inventory lacked a solution to segment or optimize the mobile traffic at scale, the Smaato team says.
“Now, with the first phase of the SDX roll-out, demand partners can leverage powerful targeting and QPS (query per second) throttling tools that give them granular control over what kind of traffic they receive,” the firm says.
“With the introduction of SDX, Smaato can now proudly say we offer the industry’s most comprehensive, robust mobile advertising solutions for both the demand and supply side of the ecosystem,” said Ragnar Kruse, CEO and co-founder of Smaato. “We carefully considered the pain points of our demand partners and believe that SDX is an important step toward giving our partners control over the traffic they receive to target the premium mobile inventory most relevant to their campaigns.”
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