Brand transparency on social media [Infographic]


Trust on social media is very low, you’ll need to be honest if you want to win it back

In the fast-moving world of social media, brands are constantly competing for attention. Organic page reach has been nerfed by Facebook, whilst Twitter is full of people shouting ever more regularly in an attempt to be heard, making it easy to be crowded out.

Sometimes it can be tempting to try any tactic to generate engagement, but your customers aren’t stupid, and won’t be fooled by marketing gimmicks. What is more, you should be presenting yourself as open and honest, and only by being transparent will you achieve this.

The CIM have put together this infographic on brand transparency on social media, which shows how little trust many users have in brands. The only way to reverse this and win trust is to be honest with your customers and be consistently up front about any promotional activity.


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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.