Forget What You Do, Focus On How You Do It

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When it comes to pursuing work greatly, it’s not what we do that matters, it’s how we do it that can change the trajectory of our careers. This sentiment is what inspired our “Every calling is great if greatly pursued" series. We traveled around the world to talk to LinkedIn members who are pursuing their work greatly. Along the way, we learned that self-belief doesn’t come easily but there are steps you can take to build your confidence.

Identify work goals that let you to be you

“Make sure the work you’re doing actually matters to you.” Aaron Hurst, Purpose Economist

Sit down and make a list of goals you would like to achieve, with an emphasis on what makes you happy. Include all of your goals, both big and small. If you need ideas for work goals, search on LinkedIn for people in the companies or industries you’re interested in to identify the skills you need to grow in your career, as well as the various career paths others have taken – that you can take, too.

Share your professional story

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“Your work is a representation of you, and that’s something that you should take pride in.” Erin Todd, Film Student

We all know that your professional brand is critical to success. Showcase your professional identity with a complete LinkedIn profile that highlights your goals, experiences, and skills. A great first step is to add a career-appropriate profile photo – it’s often the first virtual impression you’ll make.

Reach out to your network

“I know I can do the job so we’ll just keep banging on the door until the door opens.” Josh Hurley, Racing Driver, Engineer & Coach

None of us can do it alone. Your network is priceless when it comes to growing your career. Reach out to your connections to share your goals and your professional story. It can pave the way for mentorship opportunities, business relationships, career advice, and more. By making yourself visible on LinkedIn with a complete profile, you allow people in your network to learn more about you. Simply by adding your current position on your LinkedIn profile, you may receive up to 10x more messages.

Make it happen

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“Live your journey with the dedication, discipline, heart.” Elena Mironov, Music Composer and Yoga Teacher

Now that you have the plan, the profile, and the people, go out there and chase great. Along the way, you can get inspiration from members featured in our “Every calling is great if greatly pursued” series or by following LinkedIn Influencers who are leaders in their industries.

Self-belief starts with being authentically who you are. By sharing your professional story with people in your network, you’ll open doors that will propel you forward in your career journey. How will you #ChaseGreat?


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About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.