[#ChartoftheDay] Agencies vs In-house, what is more popular?

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84% of companies hire at least one agency for a marketing or advertising service.

Not only this, but companies are choosing to hire 2 if not 3 agencies across the multiple disciplines.

number_of_agencies_hired_per_company

Clutch highlight that this is hardly surprising given the vast amount of disciplines and channels the average CMO is having to work across.

Given this, it makes sense that they are choosing to hire multiple agencies, as well as their own in-house teams to tackle the multi-channel campaigns targeting multiple audiences, sometimes across different sectors.

  • Data: Survey of 500 respondents who work in a marketing role at companies with at least 500 employees. About half come from companies with 1000+ employees. 88% are manager level or higher
  • Source: Clutch Enterprise Marketing Survey
  • Date: Aug 2016


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.