If tech is on the menu, diners will come.
Seventy-nine percent of consumers agree that technology improves their restaurant experience, according to a survey conducted by Toast Restaurant POS, an “all-in-one restaurant technology platform.”
The finding was unveiled as part of the Toast Restaurant Technology in 2016 Dining Report, released today, which analyzes responses from more than 1,100 diners, revealing how they feel about consumer-facing technologies in the restaurant space – including identifying the technologies they use most frequently, and those they could do without.
According to the study, a significant 88 percent of participants report that they have placed an online order through a restaurant’s website, with 27 percent stating they use online ordering on a weekly basis.
Additionally, 62 percent of respondents have chosen to place mobile orders using their smartphones or tablets when this technology option has been available.
“Consumers overwhelmingly agree that technology is improving the way they engage with restaurants and enhances their overall dining experience,” said Chris Comparato, CEO of Toast. “The study’s findings not only provide deep insight into the impact of restaurant technology tools and trends but also serve to help restaurant owners and managers prioritize how to invest in new capabilities for 2017 and beyond.”
The post Diners Say Technology Improves Their Restaurant Experience appeared first on Mobile Marketing Watch.