Infographic: Best Practices for CPG Marketers — How to Drive ROAS

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Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising channels for more than a decade.

The research shows that mobile advertising delivers the highest sales per 1,000 impressions ($ 26.52).

All told, the report deduces, this outperforms every other channel, including digital video and even cross-media spend.

Highlighting the findings from Nielsen Catalina Solutions, Opera Mediaworks has just shared with us a new infographic focused on “How to Drive Return on Ad Spend for CPG Marketers.”

Check it out below.

infographic

The post Infographic: Best Practices for CPG Marketers — How to Drive ROAS appeared first on Mobile Marketing Watch.


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.

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