Marketers Making Hay with Social Data, Unless Resources Restrict Efforts

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bigdataUsing social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than 50 percent of marketers in the U.S. and Europe now turn to social data to inform business activities.

What about the ones who are not marshaling social data? According to recent research from Falcon.io, which did a survey in partnership with Survey Sampling International, about 23 percent are not in that loop — and “it’s primarily because they just don’t have the time.”

Having the necessary expertise was also cited as an issue. The survey showed that 31 percent of marketers not using social data did not have the technical know-how.

“One way marketers could better manage their social data is through marketing technology tools,” notes eMarketer. “The same study revealed that 44 percent of marketers in Europe and the U.S. aren’t using a social media management platform, compared to 42 percent who do.”

Bottom line, the ability to pursue customer relationship management (CRM) solutions should be on the radar of increasing numbers of marketers. Social sites like Facebook, for instance, are the places where many now seek CRM-related data.

The post Marketers Making Hay with Social Data, Unless Resources Restrict Efforts appeared first on Mobile Marketing Watch.


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.

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