eRetailers: Text Consumers or Risk Irrelevancy in 2017

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Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers.

When 64% of consumers prefer texting vs a voice call for customer service needs and another 81% are frustrated being tied to a phone or computer in order to reach a company, this should be a loud and clear wake up call for all online retailers –especially since 77% of consumers have a positive perception of companies who use text messaging.

Bottom line: If you’re an e-retailer not utilizing the power of text messaging, you’re risking potential irrelevancy next year.

With 75% of millennials expressing a preference for deliveries, surveys, promotions, etc. – the writing is on the wall: Jump on the SMS train for customer engagement or risk missing a massive opportunity in 2017.

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The post eRetailers: Text Consumers or Risk Irrelevancy in 2017 appeared first on Mobile Marketing Watch.


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.