How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It


You’ve been thinking about writing an article on a major trend taking place in your industry, but how do you make sure that it’s engaging and reaches your target audience? At LinkedIn, we’re focused on helping you do just that with our recently updated publishing experience and brand new audience insights feature. Here are a few ways to help optimize your posts and new tools for understanding who’s seeing them: 1. Make your content stand out with multimedia Engaging content goes a long way in…



About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.