Why do customers abandon carts?


Chart of the Day: What are the reasons for abandoning cart during checkout?

In our latest Chart of the Day, we look into why customers abandon at checkout.

Abandonment is a big issue for marketers and ecommerce professionals, but in addition to putting in place techniques to decrease cart abandonment it’s important to understand why customers abandon carts in the first place.


  • The study found that most 61% abandon because the shipping or extra costs are too high.
  • 35% abandoned because they were required to create an account and 27% abandoned due to a complicated checkout process.

Cart abandonment is a global concern, as shown by the chart below.


  • Source: InboxArmy
  • Sample: 1044 survey responses
  • Recommended resource: Visit our Ecommerce toolkit for the latest resources to help you with your Ecommerce marketing.

Smart Insights


About Author

Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.