Most people want to try Virtual Reality before buying it

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Chart of the day: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 don’t care about VR at all, and many think VR is just for gamers

VR devices are currently too expensive according to 66% of respondents and the majority (86%) would like to try VR before buying.

The key findings as shown in the chart above include:

  • Over half have an underground of what VR is and just under half are interested in experiencing it
  • 6 in 10 believe VR experiences are made just for gamers
  • Most find the devices are too expensive even though there are cheaper options available

The research also found that over 6 in 10 (63%) of 16-24 year olds are positive of the technology, compared to just over 3 in 10 (33%) of those aged 55-75.

Over half of men (55%) express an interest in VR and 4 in 10 women (40%).

If done right, brands can use VR to reach engage audiences and give customers a whole new experience.

  • Source: Ipsos MORI via MarketingWeek 
  • Sample: 1,117 UK adults aged 16 to 75

Find out more about virtual reality:

 


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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.