A framework for market orientation

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Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy is market orientation It’s perhaps the most significant section of your marketing strategy as you look to …..

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Colin Cooper is the CEO of Boost Your Business, the leader in marketing and business development for both large and small scale businesses. As one of the most innovative marketing specialists for over a decade, Colin and his team of business and online experts collate their years of know-how and experiences with the Boost Your Business: Body Armour for Business, an online magazine created to provide a holistic resource avenue for everything business, health, and wellness.