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CRM trends for financial services marketing in the digital era
Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account…
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The Content Marketing Matrix
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We…
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A framework for market orientation
Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when…
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Business model frameworks for your business canvas or marketing plan
How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4?…
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Marketing ROI calculator and acquisition essentials
To earn the respect of your executive team, you need to speak their language – and this means ROI. Discover…