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Last month, Google dramatically expanded indented results in organic SERPs. A recent study by Moz of 10,000 competitive keywords showed…
Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a…
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing…
Before you start reading, I’ll forewarn you that this article will start with a tweet and end with a challenge.…
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning)…
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing channels and campaigns, and…
What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant,…
At LinkedIn, we want to help people find their next job by making the experience easy, safe, and most of…
